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Google makes small tweaks and updates to it’s algorithm daily that are almost never noticed, but bigger updates can happen several times per year. Staying on top of these changes is crucial in maintaining visibility, and capturing more organic website traffic.
Google’s latest update will be launching May of 2024. This update is expected to reduce “low-quality and unoriginal” content from search results. Meaning there are soon to be a huge amount of opportunities in the SEO game.
The sooner you can start getting your site optimized, the better. Depending on the market and industry, SEO can take 3-6 months or more to really develop quality results for your website.
Site speed, authority and quality content are always going to be the life blood of organic rankings. It can take a little time to get there, but the end results are what drive long-term growth.
There are a few major categories that fall into SEO.
Technical SEO Services: Which is your “backend” optimization. Things like proper site mapping, no-indexing proper pages, canonical tags, fixing duplicate content issues, etc. This makes your site easier for Google to index your content.
Content Development: Which is really in the name. Developing unique and quality content for your site that benefits the people you want searching for your product or services.
Site Speed Optimization: This focuses on your core web vitals, or the indicators that Google looks at when determining the speed and experience users will have on your website. These were officially added to the algorithm in August of 2021, and optimizing page speed will play a big role in mobile search rankings.
Local SEO Services: Your Google Business Profile is also a part of your businesses SEO (local pack or map pack). Optimizing your GBP by gathering more reviews, responding to them, providing updates on products, maintaining correct hours, adding images, etc. all play a role in the visibility of your local rankings.
Your business does not fit into an “SEO box”. There are several factors that determine how we develop the SEO strategies for our customers, because not everyone is the same, or in the same market, or has the same ideal clientele.
Our strategies start with significant planning and research into your business, market, customers and competitors. From there we develop goals and break down where we see the biggest opportunities for growth, the actions needed and the timeline to get there. You will never be confused about what we’re doing or why we are doing it. And if you are, we promise to help guide your understanding of our local SEO services.
Gain rankings for prominent keywords in your local market.
Maximize your advertising dollars and achieve a higher ROI.
We offer consulting and auditing services for businesses looking for guidance.
